Threshold advertising rules in a duopoly framework

zbMATH Open0941.91033MaRDI QIDQ1806778FDOQ1806778

Authors: Gustav Feichtinger, Franz Wirl, Michael Kopel 

Publication date: 8 November 1999

Published in: CEJOR. Central European Journal of Operations Research (Search for Journal in Brave)

Recommendations

• A duopolistic model of dynamic competitive advertising
• THE IMPACT OF ADVERTISING IN A DUOPOLY GAME
• On modelling advertisement in Cournot duopoly
• Optimal pricing and advertising in a durable-good duopoly
• Advertising in a differential oligopoly game
• A nonlinear Cournot duopoly with advertising
• scientific article; zbMATH DE number 1539001
• Complex dynamics in a threshold advertising model
• An empirical investigation of advertising strategies in a dynamic duopoly
• scientific article; zbMATH DE number 5304688

zbMATH Keywords

complex dynamicsmarket share attraction modelspromotional competition

Mathematics Subject Classification ID

Microeconomic theory (price theory and economic markets) (91B24)

Cited In (5)

• How effective is advertising in duopoly markets?
• Gustav Feichtinger celebrates his 70th birthday
• Closed-Loop Advertising Strategies in a Duopoly
• A nonlinear Cournot duopoly with advertising
• Simulation of the advertising in duopoly markets based on cellular automata

This page was built for publication: Threshold advertising rules in a duopoly framework

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q1806778)