Market segmentation using brand strategy research: Bayesian inference with respect to mixtures of log-linear models
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Cites work
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- Computer generation of dirichlet random vectors
- Dealing With Label Switching in Mixture Models
- How Many Clusters? Which Clustering Method? Answers Via Model-Based Cluster Analysis
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- Markov Chain Monte Carlo Convergence Diagnostics: A Comparative Review
- Model based clustering of large data sets: tracing the development of spelling ability
- Model-Based Gaussian and Non-Gaussian Clustering
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Cited in
(14)- Latent class model with conditional dependency per modes to cluster categorical data
- Kernel-based methods to identify overlapping clusters with linear and nonlinear boundaries
- Comparing two-stage segmentation methods for choice data with a one-stage latent class choice analysis
- A multivariate Poisson mixture model for marketing applications
- Dynamic segmentation with growth mixture models
- Relating brand confusion to ad similarities and brand strengths through image data analysis and classification
- A bio-mimetic approach to marketing segmentation: Principles and comparative analysis
- Market segmentation by maximum likelihood clustering using choice elasticities.
- Model-based clustering of Gaussian copulas for mixed data
- Divisive latent class modeling as a density estimation method for categorical data
- Model-based clustering for conditionally correlated categorical data
- Using clustering of rankings to explain brand preferences with personality and socio-demographic variables
- Bayesian inference and model selection in latent class logit models with parameter constraints: An application to market segmentation
- Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations
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