Market segmentation using brand strategy research: Bayesian inference with respect to mixtures of log-linear models
DOI10.1007/S00357-009-9040-1zbMATH Open1337.62144OpenAlexW1997589961MaRDI QIDQ263097FDOQ263097
Authors: Pascal van Hattum, Herbert Hoijtink 
Publication date: 4 April 2016
Published in: Journal of Classification (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s00357-009-9040-1
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Cited In (14)
- Model-based clustering for conditionally correlated categorical data
- Latent class model with conditional dependency per modes to cluster categorical data
- A bio-mimetic approach to marketing segmentation: Principles and comparative analysis
- Kernel-based methods to identify overlapping clusters with linear and nonlinear boundaries
- Using clustering of rankings to explain brand preferences with personality and socio-demographic variables
- Market segmentation by maximum likelihood clustering using choice elasticities.
- Divisive latent class modeling as a density estimation method for categorical data
- Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations
- Bayesian inference and model selection in latent class logit models with parameter constraints: An application to market segmentation
- Model-based clustering of Gaussian copulas for mixed data
- Comparing two-stage segmentation methods for choice data with a one-stage latent class choice analysis
- Dynamic segmentation with growth mixture models
- Relating brand confusion to ad similarities and brand strengths through image data analysis and classification
- A multivariate Poisson mixture model for marketing applications
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