Customer intimacy and cross-selling strategy

DOI10.1287/MNSC.1050.0390zbMATH Open1232.90229OpenAlexW2107149614MaRDI QIDQ3115477FDOQ3115477

Authors: M. Tolga Akçura, Kannan Srinivasan 

Publication date: 21 February 2012

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.1050.0390

Recommendations

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zbMATH Keywords

managementcustomer relationshipaddressable marketing

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Cited In (6)

• On the credibility of insurance claim frequency: generalized count models and parametric estimators
• Customer relationship and sales
• Endogenous growth under multiple uses of data
• Cross-Selling Lending and Underwriting: Scope Economies and Incentives*
• E-fulfillment and multi-channel distribution - A review
• Cross-selling investment products with a win-win perspective in portfolio optimization

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