Customer intimacy and cross-selling strategy

DOI10.1287/MNSC.1050.0390MaRDI QIDQ3115477zbMATH OpenOpenAlexFDO

Authors M. Tolga Akçura, Kannan Srinivasan

Publication date 21 February 2012

Published in Management Science (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1287/mnsc.1050.0390

zbMATH Keywords

managementcustomer relationshipaddressable marketing

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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(6)

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• E-fulfillment and multi-channel distribution - A review

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