Specialized advertising media and product market competition

DOI10.1007/S00712-011-0243-7zbMATH Open1294.91054OpenAlexW2014024828MaRDI QIDQ405755FDOQ405755

Authors: Lola Esteban, José M. Hernández 

Publication date: 5 September 2014

Published in: Journal of Economics (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s00712-011-0243-7

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zbMATH Keywords

horizontal differentiationinformative advertisingtwo-sided markets

Mathematics Subject Classification ID

Marketing, advertising (90B60) Consumer behavior, demand theory (91B42) Microeconomic theory (price theory and economic markets) (91B24)

Cites Work

• A Theory of Dynamic Oligopoly, II: Price Competition, Kinked Demand Curves, and Edgeworth Cycles
• Oligopolistic pricing and advertising
• Does advertising lower the price of newspapers to consumers? A theoretical appraisal

Cited In (7)

• Multihoming and market expansion: effects on media platforms' pricing and content creation incentives
• Endogenous direct advertising and price competition
• Optimal price/advertising menus for two-sided media platforms
• Influencer marketing and product competition
• Quality choice and advertising regulation in broadcasting markets
• Product quality, advertising intensity and market size
• Spatial competition and social welfare considering different feasible location regions

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