Optimal study/advertising plan for a knowledge/goodwill evolution process with rank memory

DOI10.1080/02522667.1997.10699328zbMATH Open0893.90112OpenAlexW2059171733MaRDI QIDQ4366341FDOQ4366341

Authors Alessandra Buratto, Bruno Viscolani

Publication date 12 January 1998

Published in Journal of Information and Optimization Sciences (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1080/02522667.1997.10699328

zbMATH Keywords

marketingambitious studentnondifferentiable optimal control problem

Mathematics Subject Classification ID

Applications of mathematical programming (90C90) Nonlinear programming (90C30) Marketing, advertising (90B60) Application models in control theory (93C95)

Recommendations

• An optimal control student problem and a marketing counterpart
• A revisit to the student learning problem
• The stochastic goodwill problem
• Some stabilizing study strategies for a student-related problem under uncetainty
• Optimal dynamic advertising policies for hereditary processes

Cites work

• scientific article; zbMATH DE number 3992265 (Why is no real title available?)
• An optimal control student problem and a marketing counterpart
• Errata to: ``An optimal control student problem and a marketing counterpart
• Further extensions of a student-related optimal control problem
• Mathematical modelling: A student optimal control problem and extensions
• Mathematical optimization and economic theory
• On a student-related optimal control problem

Cited in

(2)

• A general model for the marketing of seasonal products
• A revisit to the student learning problem

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