Optimizing pricing and ordering strategies for new products in the presence of consumers with pre-purchase beliefs

DOI10.1007/S10479-024-05894-WMaRDI QIDQ6573370zbMATHFDO

Authors Yun Ran, Yun Zeng, Yucheng Dong, Stuart X. Zhu, Meng Wu

Publication date 16 July 2024

Published in Annals of Operations Research (Search for Journal in Brave)

zbMATH Keywords

newsvendor modelnew productconsumer purchasing driven by pre-purchase beliefspre-purchase belief

Mathematics Subject Classification ID

Consumer behavior, demand theory (91B42) Microeconomic theory (price theory and economic markets) (91B24)

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Cites work

• A model of reference-dependent preferences
• Multivariate supplier selection for asymmetric specification region: using price and quality
• On the Value of Commitment and Availability Guarantees When Selling to Strategic Consumers
• Optimal order quantity in the presence of strategic customers
• Purchasing, Pricing, and Quick Response in the Presence of Strategic Consumers
• Rational shopping behavior and the option value of variable pricing
• Recent research developments of strategic consumer behavior in operations management
• Social media and sensemaking patterns in new product development: demystifying the customer sentiment
• Strategic customer behavior, commitment, and supply chain performance
• Wait or buy? The strategic consumer: Pricing and profit implications

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