A mathematical model for the customer dynamics based on marketing policy

DOI10.1016/J.AMC.2015.09.050MaRDI QIDQ668440zbMATH OpenOpenAlexFDO

Authors César M. Silva, Helena Alves, Pedro G. Carvalho, Silvério S. Rosa

Publication date 19 March 2019

Published in Applied Mathematics and Computation (Search for Journal in Brave)

Full work available at URL https://arxiv.org/abs/1503.03025

zbMATH Keywords

stabilitycompartmental modelmarketing

Mathematics Subject Classification ID

Qualitative investigation and simulation of ordinary differential equation models (34C60) Dynamical systems in optimization and economics (37N40) Consumer behavior, demand theory (91B42)

Abstract: We consider a compartmental model to study the evolution of the number of regular customers and referral customers in some corporation. Transitions between compartments are modeled by parameters depending on the social network and the marketing policy of the corporation. We obtain some results on the asymptotic number of regular customers and referral customers in several particular scenarios. Additionally we present some simulation that illustrates the behavior of the model and discuss its applicability.

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Cites work

• scientific article; zbMATH DE number 1964669 (Why is no real title available?)
• Dynamical systems in population biology
• Mathematical epidemiology.
• Stabilization analysis for economic compartmental switched systems based on quadratic Lyapunov function

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