A mathematical model for the customer dynamics based on marketing policy

DOI10.1016/J.AMC.2015.09.050zbMATH Open1410.91323arXiv1503.03025OpenAlexW2111263603MaRDI QIDQ668440FDOQ668440

Authors: César M. Silva, Helena Alves, Pedro G. Carvalho, Silvério S. Rosa 

Publication date: 19 March 2019

Published in: Applied Mathematics and Computation (Search for Journal in Brave)

Abstract: We consider a compartmental model to study the evolution of the number of regular customers and referral customers in some corporation. Transitions between compartments are modeled by parameters depending on the social network and the marketing policy of the corporation. We obtain some results on the asymptotic number of regular customers and referral customers in several particular scenarios. Additionally we present some simulation that illustrates the behavior of the model and discuss its applicability.

Full work available at URL: https://arxiv.org/abs/1503.03025

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zbMATH Keywords

stabilitycompartmental modelmarketing

Mathematics Subject Classification ID

Qualitative investigation and simulation of ordinary differential equation models (34C60) Dynamical systems in optimization and economics (37N40) Consumer behavior, demand theory (91B42)

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• A dynamic marketing model with best reply and inertia
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