The length of the effect of aggregate advertising on aggregate consumption

DOI10.1016/0165-1765(94)00622-9zbMATH Open0900.90201OpenAlexW1996409380MaRDI QIDQ673577FDOQ673577

Authors: Barry J. Seldon, Chulho Jung 

Publication date: 28 February 1997

Published in: Economics Letters (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0165-1765(94)00622-9

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zbMATH Keywords

AdvertisingAggregate consumptionCointegration testError correction modelUnit root test

Mathematics Subject Classification ID

Marketing, advertising (90B60) Consumer behavior, demand theory (91B42)

Cites Work

• A new look at the statistical model identification
• Title not available (Why is that?)
• Co-Integration and Error Correction: Representation, Estimation, and Testing
• Distribution of the Estimators for Autoregressive Time Series With a Unit Root
• Statistical analysis of cointegration vectors
• A fundamental relation between predictor identification and power spectrum estimation
• Vector Autoregressions and Causality
• Advertising and Aggregate Consumption: An Analysis of Causality

Cited In (1)

• Title not available (Why is that?)

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