On a cooperative advertising model for a supply chain with one manufacturer and one retailer (Q439705): Difference between revisions

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Property / full work available at URL: https://doi.org/10.1016/j.ejor.2011.06.032 / rank
 
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Latest revision as of 13:18, 5 July 2024

scientific article
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English
On a cooperative advertising model for a supply chain with one manufacturer and one retailer
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    On a cooperative advertising model for a supply chain with one manufacturer and one retailer (English)
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    16 August 2012
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    supply chain management
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    cooperative advertising
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    coordination
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    game theory
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