On a cooperative advertising model for a supply chain with one manufacturer and one retailer (Q439705): Difference between revisions

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+https://doi.org/10.1016/j.ejor.2011.06.032
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+W2131838199
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+A game-theoretic analysis for coordinating cooperative advertising in a supply chain
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+Nonlinear Programming
@@ Property / cites work: Nonlinear Programming / rank @@
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+Retail competition and cooperative advertising
@@ Property / cites work: Retail competition and cooperative advertising / rank @@
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+STACKELBERG LEADERSHIP IN A MARKETING CHANNEL
@@ Property / cites work: STACKELBERG LEADERSHIP IN A MARKETING CHANNEL / rank @@
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+Cooperative advertising in a marketing channel
@@ Property / cites work: Cooperative advertising in a marketing channel / rank @@
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+Retail promotions with negative brand image effects: Is cooperation possible?
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+Equilibrium pricing and advertising strategies in a marketing channel
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+Channel coordination over time: Incentive equilibria and credibility
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+A differential game of retailer promotions.
@@ Property / cites work: A differential game of retailer promotions. / rank @@
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+Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
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+EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
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+Pricing and two-tier advertising with one manufacturer and one retailer
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+Coordinating advertising and pricing in a manufacturer-retailer channel
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+Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
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