Modelling pricing, vertical co-op advertising and quality improvement in a non-cooperative three-echelon supply chain using game theory approach (Q5214343): Difference between revisions

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scientific article; zbMATH DE number 7164881

Language	Label	Description	Also known as
English	Modelling pricing, vertical co-op advertising and quality improvement in a non-cooperative three-echelon supply chain using game theory approach	scientific article; zbMATH DE number 7164881

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instance of

scholarly article

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title

Modelling pricing, vertical co-op advertising and quality improvement in a non-cooperative three-echelon supply chain using game theory approach (English)

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RAIRO - Operations Research

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publication date

7 February 2020

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zbMATH Keywords

supply chain management

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pricing theory

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vertical cooperative advertising

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quality improvement

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game theory

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MaRDI profile type

Publication

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full work available at URL

https://doi.org/10.1051/ro/2018109

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cites work

Pricing and advertisement in a manufacturer-retailer supply chain

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Cooperative advertising models in supply chain management: a review

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Co-op advertising models in manufacturer-retailer supply chains: A game theory approach

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Cooperative networks games with elastic demands

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A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains

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Coordinating advertising and pricing in a manufacturer-retailer channel

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Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach

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Controlled predatory pricing in a multiperiod Stackelberg game: an MPEC approach

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Coordination of advertising in supply chain management with cooperating manufacturer and retailers

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Periodicity of pricing and marketing efforts in a distribution channel

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Establishing Nash equilibrium of the manufacturer-supplier game in supply chain management

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Pricing and two-tier advertising with one manufacturer and one retailer

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A survey of game-theoretic models of cooperative advertising

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Quality and Competition

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Quality improvement policies in a supply chain with Stackelberg games

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Pricing decisions in dual-channel supply chain with one manufacturer and multiple retailers: A game-theoretic approach

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Identifiers

zbMATH Open document ID

1431.90010

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Mathematics Subject Classification ID

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Sitelinks

Mathematics(1 entry)

mardi Publication:5214343

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+Cooperative advertising models in supply chain management: a review
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@@ Property / cites work @@
+Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
+Normal rank
@@ Property / cites work @@
+Cooperative networks games with elastic demands
@@ Property / cites work: Cooperative networks games with elastic demands / rank @@
+Normal rank
@@ Property / cites work @@
+A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
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@@ Property / cites work @@
+Coordinating advertising and pricing in a manufacturer-retailer channel
+Normal rank
@@ Property / cites work @@
+Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach
+Normal rank
@@ Property / cites work @@
+Controlled predatory pricing in a multiperiod Stackelberg game: an MPEC approach
+Normal rank
@@ Property / cites work @@
+Coordination of advertising in supply chain management with cooperating manufacturer and retailers
+Normal rank
@@ Property / cites work @@
+Periodicity of pricing and marketing efforts in a distribution channel
+Normal rank
@@ Property / cites work @@
+Establishing Nash equilibrium of the manufacturer-supplier game in supply chain management
+Normal rank
@@ Property / cites work @@
+Pricing and two-tier advertising with one manufacturer and one retailer
+Normal rank
@@ Property / cites work @@
+A survey of game-theoretic models of cooperative advertising
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@@ Property / cites work @@
+Quality and Competition
@@ Property / cites work: Quality and Competition / rank @@
+Normal rank
@@ Property / cites work @@
+Quality improvement policies in a supply chain with Stackelberg games
+Normal rank
@@ Property / cites work @@
+Pricing decisions in dual-channel supply chain with one manufacturer and multiple retailers: A game-theoretic approach
+Normal rank
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