On a cooperative advertising model for a supply chain with one manufacturer and one retailer (Q439705): Difference between revisions

@@ Property / MaRDI profile type @@
+MaRDI publication profile
@@ Property / MaRDI profile type: MaRDI publication profile / rank @@
+Normal rank
@@ Property / full work available at URL @@
+https://doi.org/10.1016/j.ejor.2011.06.032
+Normal rank
@@ Property / OpenAlex ID @@
+W2131838199
@@ Property / OpenAlex ID: W2131838199 / rank @@
+Normal rank
@@ Property / cites work @@
+A game-theoretic analysis for coordinating cooperative advertising in a supply chain
+Normal rank
@@ Property / cites work @@
+Nonlinear Programming
@@ Property / cites work: Nonlinear Programming / rank @@
+Normal rank
@@ Property / cites work @@
+Retail competition and cooperative advertising
@@ Property / cites work: Retail competition and cooperative advertising / rank @@
+Normal rank
@@ Property / cites work @@
+STACKELBERG LEADERSHIP IN A MARKETING CHANNEL
@@ Property / cites work: STACKELBERG LEADERSHIP IN A MARKETING CHANNEL / rank @@
+Normal rank
@@ Property / cites work @@
+Cooperative advertising in a marketing channel
@@ Property / cites work: Cooperative advertising in a marketing channel / rank @@
+Normal rank
@@ Property / cites work @@
+Retail promotions with negative brand image effects: Is cooperation possible?
+Normal rank
@@ Property / cites work @@
+Equilibrium pricing and advertising strategies in a marketing channel
+Normal rank
@@ Property / cites work @@
+Channel coordination over time: Incentive equilibria and credibility
+Normal rank
@@ Property / cites work @@
+A differential game of retailer promotions.
@@ Property / cites work: A differential game of retailer promotions. / rank @@
+Normal rank
@@ Property / cites work @@
+Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
+Normal rank
@@ Property / cites work @@
+EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
+Normal rank
@@ Property / cites work @@
+Pricing and two-tier advertising with one manufacturer and one retailer
+Normal rank
@@ Property / cites work @@
+Coordinating advertising and pricing in a manufacturer-retailer channel
+Normal rank
@@ Property / cites work @@
+Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
+Normal rank