Integrated marketing communications in markets with uncertainty and competition (Q2390548): Difference between revisions

@@ Property / DOI @@
-.1016/j.automatica.2008.09.018
@@ Property / DOI: 10.1016/j.automatica.2008.09.018 / rank @@
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+https://doi.org/10.1016/j.automatica.2008.09.018
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@@ Property / OpenAlex ID @@
+W3126045292
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@@ Property / cites work @@
+A communication mix for an event planning: a linear quadratic approach
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@@ Property / cites work @@
+Advertising channel selection in a segmented market
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+Empirical Analysis of Closed-Loop Duopoly Advertising Strategies
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+Dynamic Optimal Control Models in Advertising: Recent Developments
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+Dynamic promotional budgeting and media allocation
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+Feature Article—Aggregate Advertising Models: The State of the Art
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+Building Brand Awareness in Dynamic Oligopoly Markets
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+Competitive advertising under uncertainty: a stochastic differential game approach
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+Stochastically optimal advertising policies under dynamic conditions: The ratio rule
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+Boundary value problems in stochastic optimal control of advertising
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@@ Property / cites work @@
+Optimal Control of the Vidale-Wolfe Advertising Model
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+Deterministic and stochastic optimization of a dynamic advertising model
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+Q4328545
@@ Property / cites work: Q4328545 / rank @@
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@@ Property / cites work @@
+Q4265503
@@ Property / cites work: Q4265503 / rank @@
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@@ Property / cites work @@
+Competitive dynamic advertising. A modification of the Case game
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@@ Property / cites work @@
+An Operations-Research Study of Sales Response to Advertising
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@@ Property / DOI @@
+.1016/J.AUTOMATICA.2008.09.018
@@ Property / DOI: 10.1016/J.AUTOMATICA.2008.09.018 / rank @@
+Normal rank