On a cooperative advertising model for a supply chain with one manufacturer and one retailer (Q439705): Difference between revisions

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+A game-theoretic analysis for coordinating cooperative advertising in a supply chain
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+Nonlinear Programming
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+Retail competition and cooperative advertising
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+STACKELBERG LEADERSHIP IN A MARKETING CHANNEL
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+Cooperative advertising in a marketing channel
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+Retail promotions with negative brand image effects: Is cooperation possible?
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+Equilibrium pricing and advertising strategies in a marketing channel
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+Channel coordination over time: Incentive equilibria and credibility
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+A differential game of retailer promotions.
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+Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
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+EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
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+Pricing and two-tier advertising with one manufacturer and one retailer
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+Coordinating advertising and pricing in a manufacturer-retailer channel
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+Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
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