On a cooperative advertising model for a supply chain with one manufacturer and one retailer (Q439705): Difference between revisions
From MaRDI portal
ReferenceBot (talk | contribs) Changed an Item |
Normalize DOI. |
||
| Property / DOI | |||
| Property / DOI: 10.1016/j.ejor.2011.06.032 / rank | |||
| Property / DOI | |||
| Property / DOI: 10.1016/J.EJOR.2011.06.032 / rank | |||
Normal rank | |||
Revision as of 01:43, 9 December 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | On a cooperative advertising model for a supply chain with one manufacturer and one retailer |
scientific article |
Statements
On a cooperative advertising model for a supply chain with one manufacturer and one retailer (English)
0 references
16 August 2012
0 references
supply chain management
0 references
cooperative advertising
0 references
coordination
0 references
game theory
0 references
0 references
