Incentive mechanisms for price and advertising coordination in dynamic marketing channels (Q6088208): Difference between revisions

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+Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach
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+Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer
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+Incentive strategies for an optimal recovery program in a closed-loop supply chain
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+STACKELBERG LEADERSHIP IN A MARKETING CHANNEL
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+Cooperative advertising in a marketing channel
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+Retail promotions with negative brand image effects: Is cooperation possible?
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+Q3417938
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+Equilibrium pricing and advertising strategies in a marketing channel
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+A differential game of retailer promotions.
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+Channel coordination over time: Incentive equilibria and credibility
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+A survey of game-theoretic models of cooperative advertising
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+Price coordination in distribution channels: a dynamic perspective
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+On the coordination of dynamic marketing channels and two-part tariffs
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