EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS (Q3502812): Difference between revisions
From MaRDI portal
Set profile property. |
ReferenceBot (talk | contribs) Changed an Item |
||
| Property / cites work | |||
| Property / cites work: Co-op advertising models in manufacturer-retailer supply chains: A game theory approach / rank | |||
Normal rank | |||
| Property / cites work | |||
| Property / cites work: Cooperative advertising in a marketing channel / rank | |||
Normal rank | |||
| Property / cites work | |||
| Property / cites work: Retail promotions with negative brand image effects: Is cooperation possible? / rank | |||
Normal rank | |||
| Property / cites work | |||
| Property / cites work: Channel coordination over time: Incentive equilibria and credibility / rank | |||
Normal rank | |||
| Property / cites work | |||
| Property / cites work: The Effects of Brand Loyalty on Competitive Price Promotional Strategies / rank | |||
Normal rank | |||
| Property / cites work | |||
| Property / cites work: Distribution Channels: An Extension of Exclusive Retailership / rank | |||
Normal rank | |||
Latest revision as of 10:21, 28 June 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS |
scientific article |
Statements
EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS (English)
0 references
20 May 2008
0 references
distribution channels
0 references
cooperative advertising
0 references
promotion
0 references
prisoner's dilemma
0 references
0 references
