Modelling pricing, vertical co-op advertising and quality improvement in a non-cooperative three-echelon supply chain using game theory approach (Q5214343): Difference between revisions
From MaRDI portal
Revision as of 17:06, 21 July 2024
scientific article; zbMATH DE number 7164881
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Modelling pricing, vertical co-op advertising and quality improvement in a non-cooperative three-echelon supply chain using game theory approach |
scientific article; zbMATH DE number 7164881 |
Statements
Modelling pricing, vertical co-op advertising and quality improvement in a non-cooperative three-echelon supply chain using game theory approach (English)
0 references
7 February 2020
0 references
supply chain management
0 references
pricing theory
0 references
vertical cooperative advertising
0 references
quality improvement
0 references
game theory
0 references
0 references
0 references
0 references
0 references
