On deriving and validating comparative statics of a symmetric model of advertising competition.
From MaRDI portal
Publication:1413839
DOI10.1016/S0305-0548(02)00107-7zbMath1047.90029MaRDI QIDQ1413839
Publication date: 17 November 2003
Published in: Computers \& Operations Research (Search for Journal in Brave)
90C31: Sensitivity, stability, parametric optimization
91A40: Other game-theoretic models
90B60: Marketing, advertising
Related Items
Effects of promotion cost sharing policy with the sales learning curve on supply chain coordination, On modeling the advertising-operations interface under asymmetric competition
Cites Work