Short- or Long-Duration Coupons: The Effect of the Expiration Date on the Profitability of Coupon Promotions
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Publication:3116686
DOI10.1287/mnsc.45.8.1041zbMath1231.91289OpenAlexW3124759564MaRDI QIDQ3116686
Z. John Zhang, Aradhna Krishna
Publication date: 12 February 2012
Published in: Management Science (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1287/mnsc.45.8.1041
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