Competing with channel partners: Supply chain conflict when retailers introduce store brands

DOI10.1002/nav.20412zbMath1200.90021OpenAlexW2017510318MaRDI QIDQ3580161

Hans S. Heese

Publication date: 11 August 2010

Published in: Naval Research Logistics (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1002/nav.20412

zbMATH Keywords

supply chain managementchannel conflictstore brandsvertical product positioning

Mathematics Subject Classification ID

Transportation, logistics and supply chain management (90B06) Marketing, advertising (90B60)

Related Items

Price and quality-based competition and channel structure with consumer loyalty, Market entry strategy in the presence of market spillovers and efficiency differentiation, Information sharing and production mode selection with price and quality competition, Analysis on the influence of retailer's introduction of store brand under manufacturer's product line strategy, Quality coordination with extended warranty for store-brand products, Interaction between channel strategy and store brand decisions, Impacts of Power Structure on Supply Chain with a Store Brand, Horizontally differentiated store brands: production outsourcing to national brand manufacturers, Managing brand competition with consumer fairness concern via manufacturer incentive

Cites Work

• Monopoly and product quality
• Sequential Product Positioning Under Differential Costs