Advertising and Pricing Policies in a Two-Echelon Supply Chain with a Capital-Constrained Retailer

From MaRDI portal
Revision as of 20:15, 8 February 2024 by Import240129110113 (talk | contribs) (Created automatically from import240129110113)
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)

Publication:5244305


DOI10.1051/ro/2018111zbMath1425.90013WikidataQ128901380 ScholiaQ128901380MaRDI QIDQ5244305

Honglin Yang, Lingling Chu, Hong Wan

Publication date: 20 November 2019

Published in: RAIRO - Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1051/ro/2018111


90B05: Inventory, storage, reservoirs

90B60: Marketing, advertising




Cites Work