Pages that link to "Item:Q1303739"

The following pages link to Dynamic promotional budgeting and media allocation (Q1303739):

Displaying 10 items.

• Optimal media planning for multi-products in segmented market (Q716071) (← links)
• Oligopoly pricing and advertising in isoelastic adoption models (Q747902) (← links)
• A chance constraints goal programming model for the advertising planning problem (Q1011165) (← links)
• Strategic rivalry for market share: a contest theory approach to dynamic advertising competition (Q1741174) (← links)
• An MCDM model for media selection in the dual consumer/industrial market (Q1779556) (← links)
• Recent developments in dynamic advertising research (Q1926777) (← links)
• Multi-criteria media mix decision model for advertising a single product with segment specific and mass media (Q2358302) (← links)
• Integrated marketing communications in markets with uncertainty and competition (Q2390548) (← links)
• A weapon-target assignment approach to media allocation (Q2493705) (← links)
• DYNAMIC OPTIMAL BUDGET ALLOCATION FOR INTEGRATED MARKETING CONSIDERING PERSISTENCE (Q3161560) (← links)