Keyword portfolio optimization in paid search advertising (Q2158034)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Keyword portfolio optimization in paid search advertising |
scientific article |
Statements
Keyword portfolio optimization in paid search advertising (English)
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22 July 2022
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OR in marketing
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paid search advertising
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budget allocation
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Markowitz portfolio theory
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search volume index
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