Pricing social goods
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Publication:5111722
Abstract: Social goods are goods that grant value not only to their owners but also to the owners' surroundings, be it their families, friends or office mates. The benefit a non-owner derives from the good is affected by many factors, including the type of the good, its availability, and the social status of the non-owner. Depending on the magnitude of the benefit and on the price of the good, a potential buyer might stay away from purchasing the good, hoping to free ride on others' purchases. A revenue-maximizing seller who sells social goods must take these considerations into account when setting prices for the good. The literature on optimal pricing has advanced considerably over the last decade, but little is known about optimal pricing schemes for selling social goods. In this paper, we conduct a systematic study of revenue-maximizing pricing schemes for social goods: we introduce a Bayesian model for this scenario, and devise nearly-optimal pricing schemes for various types of externalities, both for simultaneous sales and for sequential sales.
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Cites work
- Bayesian Combinatorial Auctions: Expanding Single Buyer Mechanisms to Many Buyers
- Combinatorial auctions via posted prices
- Equilibrium pricing with positive externalities
- Matroid prophet inequalities
- Microeconomic theory
- Multi-parameter mechanism design and sequential posted pricing
- Optimal Auction Design
- Optimal auctions vs. anonymous pricing
- Optimal pricing in networks with externalities
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