The effect of promotional effort on sales

DOI10.1287/OPRE.1.2.64zbMATH Open1414.90185OpenAlexW4229770358MaRDI QIDQ5378595FDOQ5378595

Authors:

Publication date: 3 June 2019

Published in: Journal of the Operations Research Society of America (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/opre.1.2.64

Recommendations

• An operations-research study of sales response to advertising
• scientific article; zbMATH DE number 3896651
• Varying parameter models to accomodate dynamic promotion effects
• An inventory model for stock with advertising sensitive demand
• On optimum advertising pulsing decisions in a non-stationary market

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Cited In (2)

• An operations-research study of sales response to advertising
• A study of sales operations

This page was built for publication: The effect of promotional effort on sales

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q5378595)