The Effect of Promotional Effort on Sales

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DOI10.1287/OPRE.1.2.64zbMath1414.90185OpenAlexW4229770358MaRDI QIDQ5378595

Unnamed Author

Publication date: 3 June 2019

Published in: Journal of the Operations Research Society of America (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/opre.1.2.64

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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