The effect of promotional effort on sales

DOI10.1287/OPRE.1.2.64MaRDI QIDQ5378595zbMATH OpenOpenAlexFDO

Authors

Publication date 3 June 2019

Published in Journal of the Operations Research Society of America (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1287/opre.1.2.64

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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Cited in

(2)

• An operations-research study of sales response to advertising
• A study of sales operations

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