Optimally integrating ad auction into e-commerce platforms

DOI10.1016/j.tcs.2023.114141zbMath1529.91048arXiv2007.09359MaRDI QIDQ6077063

Weian Li, Qi Qi, Changjun Wang, Chang-Yuan Yu

Publication date: 17 October 2023

Published in: Theoretical Computer Science, Frontiers of Algorithmic Wisdom (Search for Journal in Brave)

Full work available at URL: https://arxiv.org/abs/2007.09359

zbMATH Keywords

ad auctionse-commerce platformsE-commerce platformsoptimal mixed arrangements

Mathematics Subject Classification ID

Auctions, bargaining, bidding and selling, and other market models (91B26) Theory of computing (68Qxx)

Cites Work

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• Prediction and welfare in ad auctions
• Position Auctions with Consumer Search
• Optimal Auction Design
• Incentives in Teams
• Asymmetric Auctions
• Revenue-Maximizing Rankings for Online Platforms with Quality-Sensitive Consumers

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