Prediction and welfare in ad auctions

DOI10.1007/S00224-016-9679-ZzbMATH Open1356.91054OpenAlexW2342980307MaRDI QIDQ506530FDOQ506530

Authors: Mukund Sundararajan, Inbal Talgam-Cohen 

Publication date: 1 February 2017

Published in: Theory of Computing Systems (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s00224-016-9679-z

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zbMATH Keywords

mechanism designrearrangement inequalitysponsored search auctionsPareto frontierrevenue optimizationvirtual values

Mathematics Subject Classification ID

Auctions, bargaining, bidding and selling, and other market models (91B26)

Cites Work

• AdWords and generalized online matching
• A Theory of Auctions and Competitive Bidding
• Optimal Auction Design
• Incentives in Teams
• Efficient mechanisms for bilateral trading
• Auctions with a stochastic number of bidders
• Sponsored search auctions
• The effectiveness of English auctions.
• Prediction and welfare in ad auctions
• Simple, optimal and efficient auctions
• Efficiency-revenue trade-offs in auctions
• Ad auctions with data

Cited In (4)

• Ad auctions with data
• Robust causal inference for incremental return on ad spend with randomized paired geo experiments
• Optimally integrating ad auction into e-commerce platforms
• Prediction and welfare in ad auctions

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