Technical note: Signaling product quality through a trial period

DOI10.1287/OPRE.2017.1675MaRDI QIDQ4969326zbMATH OpenOpenAlexFDO

Authors Shouqiang Wang, Gülru F. Özkan-Seely

Publication date 5 October 2020

Published in Operations Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1287/opre.2017.1675

zbMATH Keywords

Bayesian learningpricequality signaltrial length

Mathematics Subject Classification ID

Microeconomic theory (price theory and economic markets) (91B24) Consumer behavior, demand theory (91B42)

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Cites work

• D1 signaling equilibria with multiple signals and a continuum of types
• Learning, Forgetting, and Sales
• Optimal Preorder Strategy with Endogenous Information Control
• Price and Quality in a New Product Monopoly
• Signal orderings based on dispersion and the supply of private information in auctions
• Signalling with Many Signals
• Strategic stability and uniqueness in signaling games
• Supplying Information to Facilitate Price Discrimination
• Warranty signalling and reputation

Cited in

(9)

• Allowing a pre-purchase product trial in duopoly
• Complementarity between online and offline channels for quality signaling
• Warranty signalling and reputation
• The optimal choice of pre-launch reviewer
• Optimal software free trial strategy with network effects in a platform supply chain
• Information disclosure with endogenous channel structure
• Time-locked free trial strategy in duopoly markets with switching costs
• Dynamic pricing with surging demand
• Optimal selling price and replenishment time with a limited-time free trial

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