Retail competition and cooperative advertising (Q631199): Difference between revisions

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+https://doi.org/10.1016/j.orl.2010.10.006
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+W2045133408
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@@ Property / cites work @@
+Optimizing Advertising Expenditures in a Dynamic Duopoly
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@@ Property / cites work @@
+Q4328564
@@ Property / cites work: Q4328564 / rank @@
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@@ Property / cites work @@
+An oligopoly model of dynamic advertising competition
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+Dynamic Optimal Control Models in Advertising: Recent Developments
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@@ Property / cites work @@
+The Many-Player Advertising Game
@@ Property / cites work: The Many-Player Advertising Game / rank @@
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@@ Property / cites work @@
+Cooperative advertising in a marketing channel
@@ Property / cites work: Cooperative advertising in a marketing channel / rank @@
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@@ Property / cites work @@
+Retail promotions with negative brand image effects: Is cooperation possible?
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+Channel coordination over time: Incentive equilibria and credibility
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@@ Property / cites work @@
+Q3374300
@@ Property / cites work: Q3374300 / rank @@
+Normal rank
@@ Property / cites work @@
+Building Brand Awareness in Dynamic Oligopoly Markets
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+Competitive advertising under uncertainty: a stochastic differential game approach
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+Deterministic and stochastic optimization of a dynamic advertising model
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+Competitive dynamic advertising. A modification of the Case game
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+An Operations-Research Study of Sales Response to Advertising
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@@ links / mardi / name / links / mardi / name @@
+Publication:631199