The dynamic investment strategy of online advertising based on spillover effect in duopoly competition market (Q1616594): Difference between revisions

@@ Property / DOI @@
-.1007/s00607-018-0629-2
@@ Property / DOI: 10.1007/s00607-018-0629-2 / rank @@
-Normal rank
@@ Property / author @@
-Xiao-Guang Gu
@@ Property / author: Xiao-Guang Gu / rank @@
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@@ Property / author @@
+Xiao-Guang Gu
@@ Property / author: Xiao-Guang Gu / rank @@
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+MaRDI publication profile
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@@ Property / full work available at URL @@
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+W2804618086
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@@ Property / cites work @@
+A network equilibrium framework for internet advertising: models, qualitative analysis, and algorithms
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+A dynamic model for advertising and pricing competition between national and store brands
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+THE IMPACT OF ADVERTISING IN A DUOPOLY GAME
@@ Property / cites work: THE IMPACT OF ADVERTISING IN A DUOPOLY GAME / rank @@
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+Recent developments in dynamic advertising research
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+An Operations-Research Study of Sales Response to Advertising
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+An oligopoly model of dynamic advertising competition
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+Competitive dynamic advertising. A modification of the Case game
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+Pricing and advertising of private and national brands in a dynamic marketing channel
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+Cooperative advertising in a marketing channel
@@ Property / cites work: Cooperative advertising in a marketing channel / rank @@
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+Q2823577
@@ Property / cites work: Q2823577 / rank @@
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+Quality effects in different advertising models -- an impulse control approach
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+Note: Dynamic Conjectural Variations in a Lanchester Oligopoly
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+ADVERTISING IN A COMPETITIVE PRODUCT LINE
@@ Property / cites work: ADVERTISING IN A COMPETITIVE PRODUCT LINE / rank @@
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@@ Property / Wikidata QID @@
+Q129784180
@@ Property / Wikidata QID: Q129784180 / rank @@
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@@ Property / DOI @@
+.1007/S00607-018-0629-2
@@ Property / DOI: 10.1007/S00607-018-0629-2 / rank @@
+Normal rank