The dynamic investment strategy of online advertising based on spillover effect in duopoly competition market (Q1616594): Difference between revisions

@@ Property / DOI @@
-.1007/s00607-018-0629-2
@@ Property / DOI: 10.1007/s00607-018-0629-2 / rank @@
-Normal rank
@@ Property / author @@
+Xiao-Guang Gu
@@ Property / author: Xiao-Guang Gu / rank @@
+Normal rank
@@ Property / MaRDI profile type @@
+MaRDI publication profile
@@ Property / MaRDI profile type: MaRDI publication profile / rank @@
+Normal rank
@@ Property / full work available at URL @@
+https://doi.org/10.1007/s00607-018-0629-2
+Normal rank
@@ Property / OpenAlex ID @@
+W2804618086
@@ Property / OpenAlex ID: W2804618086 / rank @@
+Normal rank
@@ Property / cites work @@
+A network equilibrium framework for internet advertising: models, qualitative analysis, and algorithms
+Normal rank
@@ Property / cites work @@
+A dynamic model for advertising and pricing competition between national and store brands
+Normal rank
@@ Property / cites work @@
+THE IMPACT OF ADVERTISING IN A DUOPOLY GAME
@@ Property / cites work: THE IMPACT OF ADVERTISING IN A DUOPOLY GAME / rank @@
+Normal rank
@@ Property / cites work @@
+Recent developments in dynamic advertising research
+Normal rank
@@ Property / cites work @@
+An Operations-Research Study of Sales Response to Advertising
+Normal rank
@@ Property / cites work @@
+Q3762066
@@ Property / cites work: Q3762066 / rank @@
+Normal rank
@@ Property / cites work @@
+Deterministic and stochastic optimization of a dynamic advertising model
+Normal rank
@@ Property / cites work @@
+An oligopoly model of dynamic advertising competition
+Normal rank
@@ Property / cites work @@
+Competitive dynamic advertising. A modification of the Case game
+Normal rank
@@ Property / cites work @@
+Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects
+Normal rank
@@ Property / cites work @@
+Pricing and advertising of private and national brands in a dynamic marketing channel
+Normal rank
@@ Property / cites work @@
+Cooperative advertising in a marketing channel
@@ Property / cites work: Cooperative advertising in a marketing channel / rank @@
+Normal rank
@@ Property / cites work @@
+Q2823577
@@ Property / cites work: Q2823577 / rank @@
+Normal rank
@@ Property / cites work @@
+Quality effects in different advertising models -- an impulse control approach
+Normal rank
@@ Property / cites work @@
+Note: Dynamic Conjectural Variations in a Lanchester Oligopoly
+Normal rank
@@ Property / cites work @@
+ADVERTISING IN A COMPETITIVE PRODUCT LINE
@@ Property / cites work: ADVERTISING IN A COMPETITIVE PRODUCT LINE / rank @@
+Normal rank
@@ Property / Wikidata QID @@
+Q129784180
@@ Property / Wikidata QID: Q129784180 / rank @@
+Normal rank
@@ Property / DOI @@
+.1007/S00607-018-0629-2
@@ Property / DOI: 10.1007/S00607-018-0629-2 / rank @@
+Normal rank