Quality effects in different advertising models -- an impulse control approach (Q1752153): Difference between revisions

@@ Property / author @@
-Puduru Viswanadha Reddy
@@ Property / author: Puduru Viswanadha Reddy / rank @@
-Normal rank
@@ Property / author @@
+Puduru Viswanadha Reddy
@@ Property / author: Puduru Viswanadha Reddy / rank @@
+Normal rank
@@ Property / MaRDI profile type @@
+MaRDI publication profile
@@ Property / MaRDI profile type: MaRDI publication profile / rank @@
+Normal rank
@@ Property / full work available at URL @@
+https://doi.org/10.1016/j.ejor.2016.06.024
+Normal rank
@@ Property / OpenAlex ID @@
+W2430314494
@@ Property / OpenAlex ID: W2430314494 / rank @@
+Normal rank
@@ Property / cites work @@
+Cooperative advertising models in supply chain management: a review
+Normal rank
@@ Property / cites work @@
+Q3026691
@@ Property / cites work: Q3026691 / rank @@
+Normal rank
@@ Property / cites work @@
+A DYNAMIC GAME OF OPERATIONS AND MARKETING MANAGEMENT IN A SUPPLY CHAIN
+Normal rank
@@ Property / cites work @@
+Quality improvement and goodwill accumulation in a dynamic duopoly
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@@ Property / cites work @@
+Dynamic Optimal Control Models in Advertising: Recent Developments
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@@ Property / cites work @@
+Two-Time Scale Controlled Markov Chains: A Decomposition and Parallel Processing Approach
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@@ Property / cites work @@
+Recent developments in dynamic advertising research
+Normal rank
@@ Property / cites work @@
+A survey of game-theoretic models of cooperative advertising
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@@ Property / cites work @@
+Dynamics of competing with quality- and advertising-based goodwill
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@@ Property / cites work @@
+Dynamic Optimal Control Models in Advertising: a Survey
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@@ Property / cites work @@
+Optimal Product Quality And Advertising
@@ Property / cites work: Optimal Product Quality And Advertising / rank @@
+Normal rank
@@ Property / cites work @@
+An Operations-Research Study of Sales Response to Advertising
+Normal rank