Vendor management inventory with consignment contracts and the benefits of cooperative advertising (Q1991150)

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Vendor management inventory with consignment contracts and the benefits of cooperative advertising
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    Vendor management inventory with consignment contracts and the benefits of cooperative advertising (English)
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    30 October 2018
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    supply chain management
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    brick-and-mortal chain
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    marketing-operations interface
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    cooperative advertising
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    differential games
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