Advertising and quality-dependent word-of-mouth in a contagion sales model

DOI10.1007/s10957-015-0855-0zbMath1346.49063OpenAlexW2223279303WikidataQ59389540 ScholiaQ59389540MaRDI QIDQ306328

Peter M. Kort, Richard F. Hartl, Dieter Grass, Fouad El Ouardighi, Gustav Feichtinger

Publication date: 31 August 2016

Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10957-015-0855-0

zbMATH Keywords

advertising effortconformance qualitycontagion sales modeloptimal intertemporal trade-offword-of-mouth

Mathematics Subject Classification ID

Applications of optimal control and differential games (49N90) Linear-quadratic optimal control problems (49N10) Marketing, advertising (90B60)

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