Pricing for sales and per-use rental services with vertical differentiation

DOI10.1016/J.EJOR.2018.03.035zbMath1403.90457OpenAlexW2794979506MaRDI QIDQ1651714

Xiaolong Guo, Yugang Yu, Yuxuan Dong

Publication date: 12 July 2018

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2018.03.035

zbMATH Keywords

pricingOR in marketingownershipvertical differentiationper-use rental services

Mathematics Subject Classification ID

Microeconomic theory (price theory and economic markets) (91B24) Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)

Related Items (14)

Channel differentiation strategy in a dual-channel supply chain considering free riding behavior ⋮ Servitization as an alternative business model and its implications on product durability, profitability \& environmental impact ⋮ Vehicles manufacturer's pricing strategies considering service level of car-sharing modes ⋮ Rent, sell, and remanufacture: the manufacturer's choice when remanufacturing can be outsourced ⋮ Inhibit violations in business-to-peer product sharing via heterogeneous punishment, firm decisions and subsidies ⋮ Manufacturer's product line selling strategy and add-on policy in product sharing ⋮ Sales or rentals? Price and service decisions for electric vehicle manufacturers ⋮ When can a manufacturer benefit from adding a direct sharing channel? ⋮ Optimal pricing and pricing policy selection for a B2C car-sharing platform during peak and off-peak hours ⋮ Manufacturer’s Leasing Channel Management in a Car Supply Chain ⋮ Strategic decisions of sales and pay-per-use rentals under incomplete product availability ⋮ The strategic analysis of service mode selection for a ride-hailing platform ⋮ Quality differentiation in a dual-channel supply chain ⋮ How does leasing affect green product design?

Cites Work

• Commonality in product design: Cost saving, valuation change and cannibalization
• Profit management of car rental companies
• Dynamic booking control for car rental revenue management: a decomposition approach
• A model of product line design and introduction sequence with reservation utility
• Rental price and rental duration under retail competition
• Leasing and Selling: Optimal Marketing Strategies for a Durable Goods Firm
• Market Segmentation, Cannibalization, and the Timing of Product Introductions

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