Pricing and advertisement in a manufacturer-retailer supply chain

DOI10.1016/j.ejor.2013.06.007zbMath1317.90155OpenAlexW2067772542MaRDI QIDQ2356114

Jinfeng Yue, Bintong Chen, Jill Austin, Zhimin Huang

Publication date: 28 July 2015

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2013.06.007

zbMATH Keywords

game theorysupply chaincontractadvertisingprice discount

Mathematics Subject Classification ID

Hierarchical games (including Stackelberg games) (91A65) Applications of game theory (91A80) Transportation, logistics and supply chain management (90B06) Marketing, advertising (90B60)

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Cites Work

• Unnamed Item
• Coordinating advertising and pricing in a manufacturer-retailer channel
• Supplier pricing and lot sizing when demand is price sensitive
• Inventory, channel coordination and bargaining in a manufacturer-retailer system
• Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
• The Bargaining Problem
• Arbitrating a Dispute: A Decision Analytic Approach
• A Generalized Quantity Discount Pricing Model to Increase Supplier's Profits

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