Pricing decisions with reference price effect and risk preference customers

DOI10.1111/ITOR.12673OpenAlexW2943539941WikidataQ127974362 ScholiaQ127974362MaRDI QIDQ6091877

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Publication date: 21 November 2023

Published in: International Transactions in Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1111/itor.12673

zbMATH Keywords

pricingdemandrisk preferencemultinomial logit modelreference price effect

Mathematics Subject Classification ID

Operations research, mathematical programming (90-XX)

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