The dynamic investment strategy of online advertising based on spillover effect in duopoly competition market (Q1616594)

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The dynamic investment strategy of online advertising based on spillover effect in duopoly competition market
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    The dynamic investment strategy of online advertising based on spillover effect in duopoly competition market (English)
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    6 November 2018
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    spillover effect
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    Lanchester model
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    online advertising
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    open-loop strategy
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    closed-loop strategy
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