Cooperative advertising in social networks with positive externalities (Q6053137)
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scientific article; zbMATH DE number 7751731
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Cooperative advertising in social networks with positive externalities |
scientific article; zbMATH DE number 7751731 |
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Cooperative advertising in social networks with positive externalities (English)
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18 October 2023
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Bonacich centrality
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cooperative advertising
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operations research in marketing
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positive externality
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social networks
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