Adaptive Incentive-Compatible Sponsored Search Auction

DOI10.1007/978-3-540-95891-8_29MaRDI QIDQ3599081zbMATH OpenOpenAlexFDO

Authors Rica Gonen, Elan Pavlov

Publication date 3 February 2009

Published in Lecture Notes in Computer Science (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/978-3-540-95891-8_29

Mathematics Subject Classification ID

Internet topics (68M11) Probabilistic games; gambling (91A60) Auctions, bargaining, bidding and selling, and other market models (91B26)

Recommendations

• Mechanism Design for Multi-slot Ads Auction in Sponsored Search Markets
• Optimal dynamic pricing for sponsored search advertising
• An experimental study of sponsored-search auctions
• Simplified mechanisms with an application to sponsored-search auctions
• Optimal bidding in multi-item multislot sponsored search auctions

Cites work

• "Coherent Arbitrariness": Stable Demand Curves Without Stable Preferences
• Adaptive Incentive-Compatible Sponsored Search Auction
• Anytime algorithms for multi-armed bandit problems
• Dynamic price competition
• Game theory
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• scientific article; zbMATH DE number 2079341 (Why is no real title available?)
• scientific article; zbMATH DE number 194374 (Why is no real title available?)
• Learning and Strategic Pricing
• Prospect Theory: An Analysis of Decision under Risk
• Some aspects of the sequential design of experiments

Cited in

(10)

• Maximizing revenue for publishers using header bidding and ad exchange auctions
• Externalities among Advertisers in Sponsored Search
• Mechanism Design for Multi-slot Ads Auction in Sponsored Search Markets
• Adaptive Incentive-Compatible Sponsored Search Auction
• Fast Core Pricing for Rich Advertising Auctions
• Incentivizing advertiser networks to submit multiple bids
• Dynamic pay-per-action mechanisms and applications to online advertising
• Bidding on Configurations in Internet Ad Auctions
• Individually-fair auctions for multi-slot sponsored search
• Truthful learning mechanisms for multi-slot sponsored search auctions with externalities

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