AN ALLOCATION OF MARKETING EFFORT

DOI10.15807/JORSJ.46.203MaRDI QIDQ4446323zbMATH OpenOpenAlexFDO

Authors Tetsuo Ichimori

Publication date 26 January 2004

Published in Journal of the Operations Research Society of Japan (Search for Journal in Brave)

Full work available at URL https://doi.org/10.15807/jorsj.46.203

Mathematics Subject Classification ID

Production models (90B30) Marketing, advertising (90B60)

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