scientific article; zbMATH DE number 2080639

MaRDI QIDQ4473524zbMATH OpenFDO

Authors Tatsuo Oba

Publication date 4 August 2004

Full work available at URL http://link.springer.de/link/service/series/0558/bibs/2224/22240604.htm

Mathematics Subject Classification ID

Computing methodologies and applications (68U99) Marketing, advertising (90B60)

Recommendations

• Research of spatial data classification method for customer segmentation
• Enhancing consumer behavior analysis by data mining techniques
• Customer retention via data mining
• Optimal threshold analysis of segmentation methods for identifying target customers
• Computer assisted customer churn management: state-of-the-art and future trends

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(5)

• Do CRM systems cause one-to-one marketing effectiveness?
• Cost of ownership model for a CRM system
• Statistical methods in customer relationship management.
• scientific article; zbMATH DE number 2013396 (Why is no real title available?)
• Customer retention via data mining

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