Simon P. Sigue

List of research outcomes

This list is not complete and representing at the moment only items from zbMATH Open and arXiv. We are working on additional sources - please check back here soon!

Publication	Date of Publication	Type
Profitability of private brands of e-commerce platforms offering competing national brands under agency selling International Transactions in Operational Research	2026-04-09	Paper
The role of advertising in the choice between reselling and agency selling International Transactions in Operational Research	2025-03-06	Paper
Multichannel retailing and price competition International Transactions in Operational Research	2023-11-21	Paper
Manufacturer defensive and offensive advertising in competing distribution channels International Transactions in Operational Research	2023-11-17	Paper
Cooperative advertising programs: are accrual constraints necessary? International Transactions in Operational Research	2023-11-16	Paper
A Lanchester-type dynamic game of advertising and pricing International Series in Operations Research & Management Science	2020-12-15	Paper
Dynamic pricing for subscription services Journal of Economic Dynamics and Control	2018-11-01	Paper
Should companies jointly promote their complementary products when they compete in other product categories? European Journal of Operational Research	2016-10-07	Paper
Trade deals and/or on-package coupons European Journal of Operational Research	2016-07-06	Paper
Defensive, offensive, and generic advertising in a Lanchester model with market growth Dynamic Games and Applications	2016-03-15	Paper
Downstream horizontal integration and multiunit dealership International Transactions in Operational Research	2014-06-20	Paper
Prices, promotions, and channel profitability: was the conventional wisdom mistaken? European Journal of Operational Research	2012-10-26	Paper
Strategic interactions in traditional franchise systems: Are franchisors always better off? European Journal of Operational Research	2011-08-10	Paper
Social relationship and transactional marketing policies---maximizing customer lifetime value Journal of Optimization Theory and Applications	2009-11-04	Paper
Advertising strategies in a franchise system European Journal of Operational Research	2009-06-29	Paper
Stackelberg leadership in a marketing channel International Game Theory Review	2002-01-08	Paper

Research outcomes over time

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