Pure-strategy Nash equilibria in an advertising game with interference (Q421787): Difference between revisions

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+Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
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+Pricing and advertising of private and national brands in a dynamic marketing channel
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+Q4695312
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+Q3220343
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+Q4328564
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+Optimal dynamic advertising with an adverse exogenous effect on brand goodwill
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+Equilibrium pricing and advertising strategies in a marketing channel
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+EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
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+Profit maximization through advertising: A nonzero sum differential game approach
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+Game Theoretic Applications in Supply Chain Management: A Review
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+Dynamics of competing with quality- and advertising-based goodwill
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+Integrated marketing communications in markets with uncertainty and competition
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+THE IMPACT OF ADVERTISING IN A DUOPOLY GAME
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+Using several advertising media in a homogeneous market
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+Pricing and two-tier advertising with one manufacturer and one retailer
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+Advertising decisions for a segmented market
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+ADVERTISING DECISIONS IN A VERTICAL DISTRIBUTION CHANNEL
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+Advertising strategies in a differential game with negative competitor's interference
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+Static game theory models and their applications in management science
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+Coordinating advertising and pricing in a manufacturer-retailer channel
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+Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
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