Channel coordination with cooperative advertising considering effect of advertising on willingness to pay (Q1743544): Difference between revisions

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+https://doi.org/10.1007/s10957-018-1217-5
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+W2783268387
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+Cooperative advertising to induce strategic customers for purchase at the full price
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+On a cooperative advertising model for a supply chain with one manufacturer and one retailer
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+A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
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+Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach
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+Q3374300
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+Q3417938
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+A survey of game-theoretic models of cooperative advertising
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+Cooperative advertising models in supply chain management: a review
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+A New Product Adoption Model with Price, Advertising, and Uncertainty
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+Equilibrium pricing and advertising strategies in a marketing channel
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