Informative advertising in a distribution channel (Q1634315): Difference between revisions

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+MaRDI publication profile
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@@ Property / full work available at URL @@
+https://doi.org/10.1016/j.ejor.2018.10.042
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+W2899353389
@@ Property / OpenAlex ID: W2899353389 / rank @@
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@@ Property / cites work @@
+On a cooperative advertising model for a supply chain with one manufacturer and one retailer
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+Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach
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+Cooperative advertising models in supply chain management: a review
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+Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
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+A survey of game-theoretic models of cooperative advertising
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+A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
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@@ Property / cites work @@
+Advertising strategies in a franchise system
@@ Property / cites work: Advertising strategies in a franchise system / rank @@
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@@ Property / cites work @@
+Pricing and two-tier advertising with one manufacturer and one retailer
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@@ Property / cites work @@
+Coordinating advertising and pricing in a manufacturer-retailer channel
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+An integrated product returns model with logistics and marketing coordination
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+Cooperative advertising in a distribution channel with fairness concerns
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@@ Property / cites work @@
+Pricing and advertisement in a manufacturer-retailer supply chain
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@@ Property / Wikidata QID @@
+Q129006732
@@ Property / Wikidata QID: Q129006732 / rank @@
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@@ links / mardi / name / links / mardi / name @@
+Publication:1634315