Informative advertising in a distribution channel (Q1634315): Difference between revisions

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+On a cooperative advertising model for a supply chain with one manufacturer and one retailer
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+Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach
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+Cooperative advertising models in supply chain management: a review
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+Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
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+A survey of game-theoretic models of cooperative advertising
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+A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
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+Advertising strategies in a franchise system
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+Pricing and two-tier advertising with one manufacturer and one retailer
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+Coordinating advertising and pricing in a manufacturer-retailer channel
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+An integrated product returns model with logistics and marketing coordination
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+Cooperative advertising in a distribution channel with fairness concerns
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+Pricing and advertisement in a manufacturer-retailer supply chain
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