Informative advertising in a distribution channel (Q1634315)

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scientific article
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English
Informative advertising in a distribution channel
scientific article

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    title
    Informative advertising in a distribution channel (English)
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    author
    Hongyan Shi
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    Yunchuan Liu
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    Nicholas C. Petruzzi
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    publication date
    18 December 2018
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    zbMATH DE Number
    6994596
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    zbMATH Keywords
    OR in marketing
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    price advertising
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    product advertising
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    distribution channel
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    game theory
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    OpenAlex ID
    W2899353389
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    Wikidata QID
    Q129006732
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