Allocation of catalogs to collective customers based on semiparametric response models

DOI10.1016/j.ejor.2003.10.017zbMath1067.90095OpenAlexW2003480028MaRDI QIDQ704136

Bernhard Baumgartner, Harald Hruschka

Publication date: 12 January 2005

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2003.10.017

zbMATH Keywords

MarketingCatalog-allocationGeneralized additive modelsSemiparametric models

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Related Items (3)

Quantitative models for direct marketing: A review from systems perspective ⋮ Accommodating heterogeneity and nonlinearity in price effects for predicting brand sales and profits ⋮ Investigating the effects of mailing variables and endogeneity on mailing decisions

Uses Software

• bootstrap

Cites Work

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• Bayesian neural network learning for repeat purchase modelling in direct marketing
• Market share analysis using semi-parametric attraction models
• Optimal Mailing of Catalogs: A New Methodology Using Estimable Structural Dynamic Programming Models
• Feature Article—Aggregate Advertising Models: The State of the Art
• Mailing Decisions in the Catalog Sales Industry

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